A Sneak Peek at MDABC’s New Mental Health Awareness Campaign

for blog
An illustration from MDABC’s new What Helps, What Hurts Campaign

For the past few months, the staff at the MDABC (in partnership with BC Partners for Mental Health and Addictions) have been working on a new mental health awareness campaign aimed at young adults. For this very exciting new project, we began by doing research on other successful mental health campaigns and by talking to young people directly by holding a focus group. We wanted to design a campaign that young adults would pay attention to and that would ultimately get them engaged in talking about and being invested in positive mental health. Getting feedback from young adults about what they really wanted was an essential (and illuminating) part of the research process!

Based on all the information and opinions that we gathered, we got creative designing the actual campaign. We decided to go with a campaign that asked the question “Do you know what to say to a friend with low mood or depression?” and we  named the campaign  “What Helps, What Hurts.” We decided to go this route because our research told us that young adults were a lot more comfortable talking about a friend’s mental health than their own. We found that, unfortunately, stigma is still alive and well in our community and that many young adults are not ready to let anyone know that they are experiencing a mental health issue. That discomfort does not necessarily extend to talking about a friend’s mental health, and our research shows that most young people want to help and support their friends but often lack the know-how about what to say, how to talk about it, and what to do when a friend is really in crisis.

The What Helps, What Hurts campaign will reach out to young people in a variety of ways including posters on transit, a website, a hashtag, and a pocket guide which MDABC volunteers will distribute at events and on the streets. Our official campaign launch will be in early October 2016, more details to come!

If you are interested in getting involved in this campaign doing street outreach or writing a personal story for the website, please get in touch with Polly at polly.guetta@mdabc.net 

Polly Guetta

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